MSMI Program Orientation
Welcome to Marketing Intelligence!
Complete Missions and Activities to Learn More About Our Program
1
JOIN
Register to join the MSMI Orientation Program series!
2
PLAY
Complete workshops and mission activities to earn points.
3
WIN
Redeem Points to play our Spin the Wheel & Win Prizes!
SEMESTER PREVIEW
Hear from Our Program Leaders
Peter Johnson
Program Director, MSMI Associate Professor of Marketing
Welcome new students. You are about to begin an educational process that will change your life. Graduates of our MSMI program are becoming new leaders in marketing, data science, and new business development. Companies like Amazon, American Express, Digitas, Google and MindShare are hiring our graduates because they combine insightful analytics with marketing innovation. I look forward to meeting and working with each of you and building towards your success.
Kate Kennon
Assistant Dean, MSMI Academic Advisor
I am proud to be part of the MSMI team having joined program leadership with Cohort One! Lots of changes throughout the years, but the talent of the students and the dedication of the faculty has remained constant. My research interests are in academic success coaching for first generation students, student athletes, and international students. I expect that Cohort Ten will be the one that Cohorts Eleven through Twenty will all emulate! Looking forward to the journey ahead.
PROGRAM DIRECTOR
Linda Luca
Program Director, Professor of Integrated Marketing Communications
I am new to the MSMI team this year and I'm very excited to be part of this great program. As a former Marketing Executive with over 30 years of experience in the field of advertising and communications, I know firsthand the value and impact this program will have on your careers. Many of my former undergraduate students graduated from the MSMI program and I've witnessed their success. Now, I look forward to supporting and helping you to succeed and have a terrific experience as well.
